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The Key to Content Development

You know you’ve got that special something a person is looking for, but you don’t know how to get the word out. In this class, learn how to develop a content marketing strategy that gets customers knocking on your door. Discuss the various types of content you can create like blogs, ebooks, infographics, social media [...]

2019-06-15T13:07:53+00:00June 14th, 2019|Categories: Business Marketing Classes, Small Business Coaching|0 Comments

@Midwest Marketing Strategy

@Midwest was a social media/digital marketing conference providing realistic tools and practical skills for small to medium-sized businesses. The conference included stimulating speakers, hands-on sessions, and guided round table discussions to give attendees the opportunity to interact with industry peers and share ideas, tips, and techniques. We brought some of the brightest stars in social [...]

2019-06-15T20:06:01+00:00June 12th, 2019|Categories: Marketing Strategy|0 Comments

Building Trust Within Communities Through Storytelling

Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, fee increases, as well as changes in policies and ordinances. Additionally, today’s “fake news” generation [...]

2019-06-15T12:49:33+00:00May 24th, 2019|Categories: Conference Speaking|0 Comments

Illinois State University’s Social Media Strategy

The Illinois State University social media strategic plan guided content strategy for flagship accounts and the various colleges, departments, schools, and units. The objective was to deliver coordinated and consistent communication that advances the University’s mission through the University’s flagship social media accounts, using diverse, creative, and engaging content steered by University Marketing and [...]

2019-06-15T23:54:05+00:00May 15th, 2019|Categories: Marketing Strategy|Comments Off on Illinois State University’s Social Media Strategy

How to Create a Social Media Strategy

Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize [...]

2019-06-15T13:10:39+00:00May 14th, 2019|Categories: Business Marketing Classes, Small Business Coaching|Comments Off on How to Create a Social Media Strategy

Illinois State University’s Annual Giving Strategy

The Illinois State University vision was to build Annual Giving into a solid foundation for ISU’s advancement program — by developing a culture of stewardship among alumni, and by engaging as many as possible to become annual fund donors — in order to help secure ISU’s future as a leading university. The strategy consisted [...]

2019-06-16T00:14:16+00:00April 15th, 2019|Categories: Marketing Strategy|Comments Off on Illinois State University’s Annual Giving Strategy

Small Business Social Media Boot Camp

Bringing small business and students together to brainstorm and build a social media marketing plan. Bootcamp provided an overview of what is content marketing and its relationship to social media, how to measure social media, and how to develop a strategic plan for social media. Als discussed was the process of developing content, measuring its [...]

2019-06-15T13:32:53+00:00April 14th, 2019|Categories: Small Business Coaching, Social Media Bootcamp|Comments Off on Small Business Social Media Boot Camp

A Content Marketing Strategy for State Farm

Simple Insights is designed as an integrated content marketing platform serving business priorities with features designed to drive customer discovery, consideration, exploration, and purchases. Additionally, a platform to strengthen the brand and implement the value proposition of confidence, trust, and loyalty using a wide range of asset types (video, infographics, and calculators) and methods of [...]

2019-06-15T20:05:21+00:00March 14th, 2019|Categories: Marketing Strategy|Comments Off on A Content Marketing Strategy for State Farm

Making Your Website Work for You

In order to run a business today, you have to have an online presence. Your website is your front door and your first impression, a key determinant in whether or not a customer chooses you over your competition, and often where leads convert into sales. Learn how to use visually-stimulating and on-brand elements in your [...]

2019-06-15T13:22:19+00:00March 14th, 2019|Categories: Business Marketing Classes, Small Business Coaching|Comments Off on Making Your Website Work for You

Create Your Own Website with WordPress

Are you a blogger, photographer, or small business owner in need of a website? Good news! Creating your own website doesn't have to be hard. WordPress is a website host that is both user-friendly and visually appealing. Learn how to use simple, graphically based templates or take it a step further and dive into some [...]

2019-06-15T13:33:27+00:00March 1st, 2019|Categories: Business Marketing Classes, Small Business Coaching, Website Design Classes|Comments Off on Create Your Own Website with WordPress