Aiding clients in integrating various marketing techniques into their media mix with a omni channel perspective.
Working to aid small and medium sized businesses in reaching their goals through sustainable marketing plans.
Breaking down how to communicate with today’s culturally diverse and digitally connected audiences.
A passion for creating branded designs that integrate across websites, social media, direct marketing, and print.
Recent Small Business Coaching Sessions
Whether you want to open or manage a small business, or already own a small business and want to enhance your skills, these classes will teach you how to communicate effectively and efficiently with today’s customers.
The Key to Content Development
You know you’ve got that special something a person is looking for, but you don’t know how to get the word out. In this class, learn how to develop a content marketing strategy that gets customers knocking on your door. [...]
How to Create a Social Media Strategy
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your [...]
Small Business Social Media Boot Camp
Bringing small business and students together to brainstorm and build a social media marketing plan. Bootcamp provided an overview of what is content marketing and its relationship to social media, how to measure social media, and how to develop a [...]
Making Your Website Work for You
In order to run a business today, you have to have an online presence. Your website is your front door and your first impression, a key determinant in whether or not a customer chooses you over your competition, and often [...]
Marketing Strategies
You’ve got a great idea for a business, you’ve got everything in place including your logo and now you need to find your customers. You could offer the best products or services in the world, but that alone won’t help if your potential customers can’t find you – so you need a great marketing strategy to match.
@Midwest Marketing Strategy
@Midwest was a social media/digital marketing conference providing realistic tools and practical skills for small to medium-sized businesses. The conference included stimulating speakers, hands-on sessions, and guided round table discussions to give attendees the opportunity to interact with industry peers [...]
Illinois State University’s Social Media Strategy
The Illinois State University social media strategic plan guided content strategy for flagship accounts and the various colleges, departments, schools, and units. The objective was to deliver coordinated and consistent communication that advances the University’s mission through the University’s [...]
Illinois State University’s Annual Giving Strategy
The Illinois State University vision was to build Annual Giving into a solid foundation for ISU’s advancement program — by developing a culture of stewardship among alumni, and by engaging as many as possible to become annual fund donors [...]
A Content Marketing Strategy for State Farm
Simple Insights is designed as an integrated content marketing platform serving business priorities with features designed to drive customer discovery, consideration, exploration, and purchases. Additionally, a platform to strengthen the brand and implement the value proposition of confidence, trust, and [...]
Recent Conference Speaking Engagements
It’s through storytelling that I will educate the conference attendees on how to communicate with today’s culturally diverse, educated, and technology connected audiences.
Building Trust Within Communities Through Storytelling
Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, [...]
Developing Engaging Content
Today's businesses must adapt their marketing strategies in an effort to build a brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider [...]
Social Tips for Kids
Online safety is a concern for many parents. Join us as we learn some of the current dangers, discuss ways to reduce risks and develop the understanding it takes to start the conversation at home to keep our teens safe. [...]
Strategies for Creating Interesting, Engaging, and Effective Social Media Content
Thanks to the proliferation of social media, brands are no longer competing against each other. They are competing against every form of messaging. Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch [...]