You know you’ve got that special something a person is looking for, but you don’t know how to get the word out. In this class, learn how to develop a content marketing strategy that gets customers knocking on your door. Discuss the various types of content you can create like blogs, ebooks, infographics, social media posts, videos, and more. Learn strategies for crafting informational and persuasive content that meets customer needs, solves problems, and ultimately, drives revenue for your business.

Part of the Small Business Marketing Strategies series sponsored by Heartland Community College, McLean County Chamber of Commerce, and Illinois Wesleyan University’s Small Business Development Center. 2019, 2018, and 2017