Small Business Coaching2019-06-15T12:17:05+00:00

Starting a small business is no easy feat. Neither is running a successful one. There are several milestones along the process of starting a business and priming it for long-term success. Each of them requires different strategies, approaches, and resources to keep things moving along. More often than not, you’ll have to abandon the best-laid plans if they don’t turn out the way you’d hoped. You might find yourself wanting a second opinion on crucial decisions throughout the journey.

This is where having a small business coaching and classes comes in handy. I can help you develop your marketing plan before launch or refine your marketing practices once you’ve set up shop. Just like an athletic coach, I can offer help and encouragement at any stage of your business’s development.

Here is a sample of small business classes I teach.

The Key to Content Development

You know you’ve got that special something a person is looking for, but you don’t know how to get the word out. In this class, learn how to develop a content marketing strategy that gets customers knocking on your door. Discuss the various types of content you can create like blogs, ebooks, infographics, social media posts, videos, and more. Learn strategies for crafting informational and persuasive content that meets customer needs, solves problems, and ultimately, drives revenue for your business.

Part of the Small Business Marketing Strategies series sponsored by Heartland Community College, McLean County Chamber of Commerce, and Illinois Wesleyan University’s Small Business Development Center. 2019, 2018, and 2017

How to Create a Social Media Strategy

Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.

Part of the Small Business Marketing Strategies series sponsored by Heartland Community College, McLean County Chamber of Commerce, and Illinois Wesleyan University’s Small Business Development Center. 2019, 2018, and 2017

Small Business Social Media Boot Camp

Bringing small business and students together to brainstorm and build a social media marketing plan.

Bootcamp provided an overview of what is content marketing and its relationship to social media, how to measure social media, and how to develop a strategic plan for social media. Als discussed was the process of developing content, measuring its success, revising, etc. will be a central theme.

Marketing, Communications, English and Fine Arts students will be paired with a representative from a small-medium size business for the duration of the workshop. Business owners will learn about the important role of content marketing, how to track online what is being said/written about your organization and your area of the industry, and how to develop a strategic plan for your organization’s social media. The outcome will be an understanding the cycle of how to develop content, track response to it, and revise it in the context of a strategic plan.

In partnership with the Illinois State University’s College of Business, School of Communication, Department of English, School of Art and the Small Business Development Center at ISU. 2015 and 2016.

Making Your Website Work for You

In order to run a business today, you have to have an online presence. Your website is your front door and your first impression, a key determinant in whether or not a customer chooses you over your competition, and often where leads convert into sales. Learn how to use visually-stimulating and on-brand elements in your website along with strategies for directing traffic to your site using search engine optimization principles, UX best practices, customer reviews, and more.

Part of the Small Business Marketing Strategies series sponsored by Heartland Community College, McLean County Chamber of Commerce, and Illinois Wesleyan University’s Small Business Development Center. 2019, 2018, and 2017

Create Your Own Website with WordPress

Are you a blogger, photographer, or small business owner in need of a website? Good news! Creating your own website doesn’t have to be hard. WordPress is a website host that is both user-friendly and visually appealing. Learn how to use simple, graphically based templates or take it a step further and dive into some coding aspects of website design. You will walk away with a fundamental understanding of WordPress and the hands-on skills to continue creating a website on your own. WordPress is a free service that requires an email address to register, so please have one readily accessible for the first day of class.

Part of the Small Business Marketing Strategies series sponsored by Heartland Community College, McLean County Chamber of Commerce, and Illinois Wesleyan University’s Small Business Development Center. 2019, 2018, and 2017

Why Email & Direct Mail Aren’t Dead

In today’s web-based world, the majority of content is delivered online. In this class, as “old-fashioned” as it might seem, you will learn why there are still dramatic benefits to including physical collateral in your marketing campaigns, such as direct mail, business cards, flyers, brochures, and more. Discuss how to create visually sound and on-brand materials. You will also learn the importance of developing an email marketing strategy to deliver blogs, newsletters, promotions, and more.

Part of the Small Business Marketing Strategies series sponsored by Heartland Community College, McLean County Chamber of Commerce, and Illinois Wesleyan University’s Small Business Development Center. 2019, 2018, and 2017