In order to run a business today, you have to have an online presence. Your website is your front door and your first impression, a key determinant in whether or not a customer chooses you over your competition, and often where leads convert into sales. Learn how to use visually-stimulating and on-brand elements in your website along with strategies for directing traffic to your site using search engine optimization principles, UX best practices, customer reviews, and more.

Part of the Small Business Marketing Strategies series sponsored by Heartland Community College, McLean County Chamber of Commerce, and Illinois Wesleyan University’s Small Business Development Center. 2019, 2018, and 2017