Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.

Part of the Small Business Marketing Strategies series sponsored by Heartland Community College, McLean County Chamber of Commerce, and Illinois Wesleyan University’s Small Business Development Center. 2019, 2018, and 2017