Social Media2019-06-14T23:49:36+00:00

Social Media Brand Monitoring: Turning Your Customers into Advocates

Last week, while presenting to a class of MBA students at Illinois State University, the question of social media brand monitoring came up. A student was struggling with how to get his administration to understand the importance of online monitoring. When I asked what why the administration was against utilizing social media and online monitoring, the answer lined up perfectly with those stated by Jeff Bullas.

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Facebook Pages Terms Change, Again

If there is one thing consistent about Facebook Pages, it's that things change without any notifications. Unless you follow Facebook's developer's blog or some other techno-geek blog, you might never know what or when they implement changes. Last December (the 15th to be exact), they did it again by changing the terms the govern your Facebook Pages. While most are relatively minor changes, there are two changes that have bigger ramifications on most users.

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