Email Marketing2019-06-14T23:47:41+00:00

Email marketing marketing for a mobile audience

At Illinois State University, we have a large audience base. As such, we rely on emails to correspond with our audience, an audience base that is becoming more mobile with each year of new graduates. We have seen a trend in recent years of emails being read on mobile devices. According to Return Path, mobile email open rates increased 34 percent in the second half of 2011, this is at the expense of desktop email open rates. As a result, we have researched and experimented with designs to find the best practices for email marketing to a mobile audience.

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