Since the earliest recorded history, stories have been utilized to teach the younger generations values, beliefs and behaviors. Stories were passed from father to son, mother to daughter, generation to generation. Over time, these stories were transcribed from word of mouth into written words as societies advanced. Today, those same stories are recreated and broadcasted through television, computers and even social media. The notion of teaching values conveyed through stories can be used to communicate with today’s audiences.
It’s through storytelling that I will educate the conference attendees on how to communicate with today’s culturally diverse, educated, and technology connected audiences. Stories derived from 30+ years of communicating with consumers through traditional mass media outlets to various digital channels. Stories pulled from experiences working with start-ups and small businesses, not-for-profits, public universities, and fortune 50 companies. Positive, uplifting stories that hit their messaging marks to stories that fell flat with the audiences and generate less than flattering social commentary. Stories that the audience can learn from.
Below is a sample of subjects I have spoken on.