You know you’ve got that special something a person is looking for, but you don’t know how to get the word out. In this class, learn how to develop a content marketing strategy that gets customers knocking on your door. Discuss the various types of content you can create like blogs, ebooks, infographics, social media [...]
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize [...]
Bringing small business and students together to brainstorm and build a social media marketing plan. Bootcamp provided an overview of what is content marketing and its relationship to social media, how to measure social media, and how to develop a strategic plan for social media. Als discussed was the process of developing content, measuring its [...]
In order to run a business today, you have to have an online presence. Your website is your front door and your first impression, a key determinant in whether or not a customer chooses you over your competition, and often where leads convert into sales. Learn how to use visually-stimulating and on-brand elements in your [...]
Are you a blogger, photographer, or small business owner in need of a website? Good news! Creating your own website doesn't have to be hard. WordPress is a website host that is both user-friendly and visually appealing. Learn how to use simple, graphically based templates or take it a step further and dive into some [...]
In today’s web-based world, the majority of content is delivered online. In this class, as “old-fashioned” as it might seem, you will learn why there are still dramatic benefits to including physical collateral in your marketing campaigns, such as direct mail, business cards, flyers, brochures, and more. Discuss how to create visually sound and on-brand [...]
You've put a lot of time and money into your marketing efforts, and now it's time to see the results! In this class, learn why tracking and analyzing data is critical to your marketing strategy. Nervous to make the data-dive? Get training on how to use and manage web analytics and how to make sense [...]
Giving your projects a sleek, professional look will help them stand out in a market crowded with many types of communication. Adobe InDesign, Photoshop, and Illustrator have many tools to take your projects to the next level. Topics include principles of design, photo manipulation, vector-based drawing as well as how to set up a document, [...]
Examining Corporate Brand Storytelling Content Uncover Consistent Pentadic Elements and Fantasy Themes
Through corporate brand storytelling content built from engaging narratives; brands are attempting to build trust between organizations and the consumer in an effort to build brand confidence.
Content marketing is the art of communicating with protective and current consumers through relevant content designed to build trust, not sell.