Conference Speaking

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Building Trust Within Communities Through Storytelling

Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, fee increases, as well as changes in policies and ordinances. Additionally, today’s “fake news” generation [...]

2019-06-15T12:49:33+00:00May 24th, 2019|Categories: Conference Speaking|0 Comments

Developing Engaging Content

Today's businesses must adapt their marketing strategies in an effort to build a brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote [...]

2019-06-15T12:54:27+00:00August 14th, 2018|Categories: Conference Speaking|Comments Off on Developing Engaging Content

Strategies for Creating Interesting, Engaging, and Effective Social Media Content

Thanks to the proliferation of social media, brands are no longer competing against each other. They are competing against every form of messaging. Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered two to three times more reliable [...]

2019-06-15T12:58:23+00:00June 14th, 2017|Categories: Conference Speaking|Comments Off on Strategies for Creating Interesting, Engaging, and Effective Social Media Content

Breaking Through the Social Clutter

Thanks to the proliferation of social media, brands are no longer competing against each other, but against every form of messaging bombarding consumers every hour, every day. In addition, consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered [...]

2019-06-15T13:01:13+00:00April 14th, 2016|Categories: Conference Speaking|Comments Off on Breaking Through the Social Clutter

The Age of Digital Transformation

Today’s businesses are in a constant state of flux, ever changing to address the needs of the customer. Join SVP and Director of Digital Operations, Ahzer Ahmed to the stage for an engaging fireside chat with State Farm’s Brian Huonker, an innovative marketer responsible for leading a range of digital transformation initiatives around content marketing [...]

2019-06-15T13:05:14+00:00June 14th, 2015|Categories: Conference Speaking|Comments Off on The Age of Digital Transformation

Maximizing your Personal and Business Profile

Whether you’re creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect Company Page has got you covered. From crafting a killer company description to choosing an eye-catching banner image, we’ll walk you through the entire process and will reveal some “pro tips” courtesy of LinkedIn. Here’s what [...]

2019-06-14T21:18:09+00:00May 14th, 2015|Categories: Conference Speaking|Comments Off on Maximizing your Personal and Business Profile

Digital Advertising: Ad Mobs, Facebook, Twitter

We’ve all heard this term “digital marketing,” and we may understand parts of it, but many marketers may be asking the question, “How do I get started?” You’ve got an email program and a company Facebook page, but how do you go from there?Or perhaps you have neither of these, and you’re just going with [...]

2019-06-14T21:19:50+00:00April 14th, 2015|Categories: Conference Speaking|Comments Off on Digital Advertising: Ad Mobs, Facebook, Twitter

Hootsuite: Maintaining multiple social media accounts

When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are. In short, social listening is a way brands [...]

2019-06-14T21:21:15+00:00February 14th, 2015|Categories: Conference Speaking|Comments Off on Hootsuite: Maintaining multiple social media accounts

Social Media Monitoring

The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us [...]

2019-06-14T21:22:44+00:00June 14th, 2014|Categories: Conference Speaking|Comments Off on Social Media Monitoring