Marketing Strategy

/Marketing Strategy

@Midwest Marketing Strategy

@Midwest was a social media/digital marketing conference providing realistic tools and practical skills for small to medium-sized businesses. The conference included stimulating speakers, hands-on sessions, and guided round table discussions to give attendees the opportunity to interact with industry peers and share ideas, tips, and techniques. We brought some of the brightest stars in social [...]

2019-06-15T20:06:01+00:00June 12th, 2019|Categories: Marketing Strategy|Comments Off on @Midwest Marketing Strategy

Illinois State University’s Social Media Strategy

The Illinois State University social media strategic plan guided content strategy for flagship accounts and the various colleges, departments, schools, and units. The objective was to deliver coordinated and consistent communication that advances the University’s mission through the University’s flagship social media accounts, using diverse, creative, and engaging content steered by University Marketing and [...]

2019-06-15T23:54:05+00:00May 15th, 2019|Categories: Marketing Strategy|Comments Off on Illinois State University’s Social Media Strategy

Illinois State University’s Annual Giving Strategy

The Illinois State University vision was to build Annual Giving into a solid foundation for ISU’s advancement program — by developing a culture of stewardship among alumni, and by engaging as many as possible to become annual fund donors — in order to help secure ISU’s future as a leading university. The strategy consisted [...]

2019-06-16T00:14:16+00:00April 15th, 2019|Categories: Marketing Strategy|Comments Off on Illinois State University’s Annual Giving Strategy

A Content Marketing Strategy for State Farm

Simple Insights is designed as an integrated content marketing platform serving business priorities with features designed to drive customer discovery, consideration, exploration, and purchases. Additionally, a platform to strengthen the brand and implement the value proposition of confidence, trust, and loyalty using a wide range of asset types (video, infographics, and calculators) and methods of [...]

2019-06-15T20:05:21+00:00March 14th, 2019|Categories: Marketing Strategy|Comments Off on A Content Marketing Strategy for State Farm

Illinois State University’s Inbound Marketing Strategy

In August 2013, I launched Stories.IllinoisState.edu, a website that collected news, stories, and event information from across the Illinois State University campus and redistributes that content across the University’s web and social media presence. “Stories” managed and delivered content that was searched engine-optimized, social media-friendly, and RSS-driven, so that all content can be delivered back [...]

2019-06-15T13:44:59+00:00February 15th, 2015|Categories: Marketing Strategy|Comments Off on Illinois State University’s Inbound Marketing Strategy