Thanks to the proliferation of social media, brands are no longer competing against each other, but against every form of messaging bombarding consumers every hour, every day. In addition, consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored. Peer opinions, in fact, are considered two to three times more reliable than brand messaging. In this session you will learn how to deliver your brand’s message through engaging stories that capture the brand’s persona, breaking through the social clutter.

A presentation for The Association for Women in Communications.