Simple Insights is designed as an integrated content marketing platform serving business priorities with features designed to drive customer discovery, consideration, exploration, and purchases. Additionally, a platform to strengthen the brand and implement the value proposition of confidence, trust, and loyalty using a wide range of asset types (video, infographics, and calculators) and methods of consumer engagement.
Description of the research
Description of the implementation
The results
- A 136.14% increase of Unique Visitors in 2018 over 2017.
- A 131.17% increase of Page Views in 2018 over 2017.
- A 206.10% increase of traffic from Nature Search in 2018 over 2017.
- A 246.07% increase of traffic from Paid Search in 2018 over 2017.
- Opened up a destination for social campaigns resulting in 4,434.47% increase in traffic from Social traffic platforms in 2018 over 2017.
- 157.74% increase in traffic Simple Insights is sending to statefarm.com in 2018 over 2017.
- 270.81% increase in traffic from statefarm.com to Simple Insight in 2018 over 2017.
- A 633.29% increase in traffic to Agent Searches in 2018 over 2017.
- A 187.40% increase in quote starts in 2018 over 2017.
