Simple Insights is designed as an integrated content marketing platform serving business priorities with features designed to drive customer discovery, consideration, exploration, and purchases. Additionally, a platform to strengthen the brand and implement the value proposition of confidence, trust, and loyalty using a wide range of asset types (video, infographics, and calculators) and methods of consumer engagement.​

Description of the research

Description of the implementation

The results

  • A 136.14% increase of Unique Visitors in 2018 over 2017.
  • A 131.17% increase of Page Views in 2018 over 2017.
  • A 206.10% increase of traffic from Nature Search in 2018 over 2017.
  • A 246.07% increase of traffic from Paid Search in 2018 over 2017.
  • Opened up a destination for social campaigns resulting in 4,434.47% increase in traffic from Social traffic platforms in 2018 over 2017.
  • 157.74% increase in traffic Simple Insights is sending to statefarm.com in 2018 over 2017.
  • 270.81% increase in traffic from statefarm.com to Simple Insight in 2018 over 2017.
  • A 633.29% increase in traffic to Agent Searches in 2018 over 2017.
  • A 187.40% increase in quote starts in 2018 over 2017.